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13 days ago

Best of Persona (NBA) - Chad Wittman

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Spotify to launch Spotify Audience Network, an audio ad marketplace. How do you think this will impact the podcast industry?

techcrunch.com
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Yeah, I think you bring up like a right context. And I think that what I'm getting at is Spotify eyes. I think vision is to control sort of your listening experience, right? They want to dominate what we listen. Thio. And I think they've had this inside of like, hey, people listen to music, They listen to podcasts and I'm suggesting it even cuts even further, sort of listening and communicating with people. I think that the market could be even larger. And so I think this podcast doing one is interesting rights like music. You can reduce that down like Soundcloud is a great way, like anyone can upload anything. And Spotify has improved that process Podcasts And then their acquisition of Angkor was like, Hey, anyone with a phone can now create a podcast. And I think if you like, take that even further. It's like, Hey, anyone could just talk and listen to things right. And it's like clubhouses obviously eating into that in a live audio space, which I think it makes a great acquisition for Spotify. But they probably have missed that opportunity so they can build their own live audio spaces. They can continue to try to build the best in class podcast experience. But if I were them, I would be certainly looking at building out the spectrum of short form audio. And I think that that to me I mean, obviously I'm biased. But it's like, How do you drive consumption and conversation? And to your point, it's entirely different network, right? It's not about me dropping a little plug for everything on my 32nd take or one minute take. It's about serving up personalized, personalized ads based on what I talk about. What I listened. Thio Andi. I think Spotify would be in a very, very uniquely suited position to deliver that really, really well. So I think that hits that full spectrum of like, Hey, I'm just like listening to music. I'm listening to the long form. I'm listening to short form that, to me feels like the Spotify vision fully realized

C
13 days ago

Best of Persona (NBA) - Chad Wittman

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