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11 days ago

Advancing Underappreciated Technologies

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Spotify to launch Spotify Audience Network, an audio ad marketplace. How do you think this will impact the podcast industry?

techcrunch.com
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we'll chat. I really like the way you broke this out into the fact that it's a It's a It's a very positive for the podcast industry in terms of lowering the bar to creation, being able to focus on building the podcast and allowing the monetization through advertising toe happen through through the system and the ad marketplace. So I think that's I totally agree with that, I would say on the side of lowering the bar for creation even further. Um Tiu be short for Mario. I think that z almost a different question. But But I I agree with that as well, which is regardless of how it gets monetized. Although I think you know, having some sort of way to monetize short form creation is really the way to encourage it. Sometimes it it doesn't. It's not as appropriate to have advertising on the really short form stuff and has to be monetized uneven, different way. So I'm not sure how we disentangle these two ideas to instead have the encouragement of short form audio. Maybe it requires a very different network, and that's what you're getting at is that, um this this Spotify audience network is not the right solution for your ultra short form audio in the bar needs to be lowered even further with a different type of product.

D
11 days ago

Advancing Underappreciated Technologies

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