What's the future of the D2C space?
I think D. D. C. Is is going to experience some sort of wave of demand aggregation. You know, it's very powerful and compelling for brands to be able. Thio interact directly with the consumer and have that feedback loop. I think that's one of the most important iterative processes that leads to great customer experience. But from point for purposes of simplicity or convenience, having to interact with hundreds of brands and through different channels, you know, email their website, whatever it might be, becomes very, you know, taxing and is friction. So it sort of reintroduces friction that was meant to be removed by the process. So I think something like Shopify marketplaces, where you still have brands having their own sites but but can aggregate them. I think that might be the future, or whether it's at management where you have a single sort of communication hub for all the D two C businesses or brands that you follow her and act with. I'm almost like a slack or workforce hub. I think for on the consumer side might be the future