what? Our consumer APs that ahead of their time could have worked a few years later. S o. I think, Um, some of the ones that had to do with privacy. Uh oh. Our lack thereof. Privacy. Um, a little bit earlier in the two thousands struggled. And then obviously social media came along. So I'd say that that that's one that that resonates with me because I was fascinated in the Internet at that time and noticed a lot of folks thinking some of those were creepy. Um, you could even say this about maybe dating APS before they got, you know, Brad Traction.