what happened to major league lacrosse, In your opinion, um, to me, like the biggest thing is the p o. L just had a better product. I think it's a combination of they had, you know, the majority of the top tier players think they did a really, really good job, really good job promoting the players as individuals and really leveraging the players personalities and making I'm making fans feel more connected to the players. Um, I think they did a really good job leveraging social, whereas like MLL was pretty old school and everything they did. I mean, they obviously had a monopoly on the market for a long time, but, like the PLL just been really smart. And then on top of that, you know, like they were able to attract those good players with equity in the league. That's super cool. I don't I can't think of any other professional leagues that air. They're doing that. So, you know, like at the end of the day and then I'll just was old school in the P L O I. Hopefully, it's kind of the wave of the future in the way that things go in professional sports.