I see this platform as a It's a It's a great innovation, and I think they've really nailed a very simple and powerful mechanic. And so they've done an awesome job with that being said. I think the future of them is talk radio at scale reminds you a lot of, you know, the eighties or the nineties, and there's going to be set hours and set, you know, DJs and hosts that are kind of focused on a particular topic, and they're going to dominate. And yes, you know, because it's the Internet, there's gonna be abundance of sort of niche opportunities. But in general, I think we're going to start to see aggregation around each one of those topics and sort of these people hosting thes particular time periods, which is again find great. That's what talk radio Live am radio did, and that was a huge, huge, huge business. So no doubt there's a big business there, but my personal opinion is that it's the future, and the way that humanity is going is about being concise and allowing novelty through discovery. And so I think doing that in a sink way and then to connect with the people that are close to you or experts in the world, and being able to jump across that spectrum is where it's at now. It's a little bit more complicated to get there, but I think once you get there, it is a much, much, much more robust product and platform. So we shall see. But kudos to them, it's it's definitely a good product.