in general, I'm not very bullish on Amazon's acquisition strategy of some of these audio and music acquisitions in products they've built out with. That being said, they've been really thoughtful about value, add to the prime membership. And so my guess is this is really about adding value to the prime membership as well as doing that through there echoes so and Alexa and being able to play through that. So, you know, look for them if that builds up their library and whatnot. But I always see them a sort of a second tier player in this space because their goals are fundamentally different. And so from that lens, does it help Prime? Does it help their Alexa service? I think the answer is yes. So it's probably okay. Acquisition. Super interested to hear what Ben Gilbert says on the acquired podcast, though.