of all the important things, this is very small one. But I am surprised that podcast Analytics has not been significantly upgraded in the last, you know, 10 years, let alone the last five years. Um, some of the formats and structures of the RSS feeds in the way they're processor. Um, you're using protocols defined in 2000 three. I mean, you're talking about 17 years old technology and something that is incredibly high usage. I'm sure Spotify and Apple podcasts are starting to integrate their own proprietary analytics, but it is surprising that we haven't been able to implement a new analytics framework to take this thing to the next level.