I think it's super interesting. There is an immense amount of data that is not being captured in leverage, and Amazon has that dolly. Interestingly, they also have some of that same data, probably not at the scale Amazon does, But understanding the intricacies of buildings and how to deliver big, bulky items is really compelling. Thio all delivery service providers Google Maps, with their price increase in 2018, was just so insane for the average startup that I think they really shot themselves in the foot. Ah bit. And so I do think there's an Amazon product can compete with Google maps the thing that has always been incredible. But Google Maps is their auto complete, which is super important for quickly identifying location input for the consumer. And you can typically proven arrives saying, Hey, if I type in 123 Main Street like you better pull up the highest probability Main Street, that is my actual location and that does have serious conversion lift, and then the second piece is that yes, there pricing is really high, but they also have traffic data, which allows you to really do things in real time and better understand the different route options that you can dio first, the logistic industry that's super important. So I do think they can compete. Um, I would like to see Google maps drop their price, but this is a really interesting, compelling product.