I don't know this. This is not my expertise here, but we're clearly started to enter a new phase of understanding. Like what kind of information? Like is a regular consumer and a, um just US regular folks are starting to have a deeper understanding what they're doing with our information and how they're how they're working with it. I would take it really seriously if I was a early stage startup, because I think people are starting to pay just to touch more attention and be a little more cautious and thoughtful. And I think we're going to see a lot more regulations on this kind of stuff coming up soon. So I would I would kind of just do it right from the start.