I've used duct ago, Um, a bit. And you know, it's It's a sufficient search engine, without a doubt. Um, it's definitely lacking in a couple of key areas, but that surface area continues to decrease. So, e yes, you probably can carve out a pretty small niche that's successful. I picture, you know, 10 to 15% team kind of running that company profitably for a long period of time. But, you know, I don't think it's going to be up there with them. I think where we're going to see the next potential search disrupter, it's gonna be through a new media form, technology form A our Glasses Oculus quest. You know those types of things where I'm immersed in this world, and how do you help me search through the context of that thing? I think that's where we'll see the next opportunity for someone to actually take a shot of